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KFC’s Biggest Design Change In Years
KFC's new identity shows how a brand can modernize without losing what makes it recognizable. It's a reminder that great branding is about understanding what people already remember and finding better ways to bring it to life.
How Coca-Cola Designed For 48 Nations
The FIFA World Cup is one of the biggest cultural events in the world. By creating a collectible packaging system that combines national pride, fan culture, digital experiences and brand consistency, Coca-Cola has shown how packaging can become much more than a marketing tool.
This Brand Collaboration Took 150 Years
The best collaborations highlight habits people already have. HEINZ and Heineken have spent more than a century appearing in the same moments, serving the same gatherings and becoming part of the same memories. It's a simple idea, but that's exactly why it works.
Schweppes Turns 243 Years Into A Design Asset
This redesign works because it doesn't borrow credibility from trends. It borrows credibility from 243 years of history. In a category crowded with new entrants, Schweppes has chosen to make its heritage more visible, memorable and relevant. And that's exactly what good design s... see more
OLIPOP Just Made Healthy Soda Look Fun
OLIPOP’s rebrand makes the brand closer to the emotional world of soda brands while keeping its functional benefits clear and visible. And that is the smartest part of the redesign because in categories like F&B, people rarely buy what feels healthiest first. They buy what feel... see more