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Freepik Is Now Magnific
The shift from Freepik to Magnific is about clarity. It tells users what the platform has already become, a place where creation happens end to end, not in parts. If executed well, this could move Magnific from being a useful tool to being a default creative platform for a new ge... see more
General | 2026-04-29
Mirinda Just Got Its Smile Back
The Mirinda rebrand brings back its core identity in a clearer, more structured way. It feels more confident, visible and consistent. And in a category where everything fights for attention, that clarity makes a real difference.
General | 2026-04-28
Xbox Just Changed Its Logo?
The new Xbox logo is only about clarity. It brings back a strong visual cue, improves digital visibility and aligns with the brand’s larger direction. It’s a simple change, but one that makes the brand easier to recognize and remember.
General | 2026-04-25
Tostitos Just Went Back To Its Roots
Tostitos’ new identity shows how brands can evolve by going back to what they stand for. Instead of trying to look new for the sake of it, this redesign focuses on making the product feel more real and connected to its roots. And in today’s market, that clarity can make a big di... see more
General | 2026-04-25
Godrej Industries Is No More The Same?
Godrej’s new identity is a step toward a more modern and unified presence. But it has also opened up an important conversation about originality in design. As the brand continues to roll this out, what will matter most is how it stands apart. Because being recognised today is no... see more
General | 2026-04-24