Godrej Industries Group has introduced a refreshed corporate identity, marking a new phase for the 129-year-old brand.

The update is meant to reflect where the company is headed which more modern, global and aligned with its future growth plans.

The new identity, created by its in-house team Disco, focuses on a cleaner and more contemporary look. The idea is simplifying how the brand appears across different businesses and markets.

For a group as large and diverse as Godrej, this kind of update is about creating a consistent presence across everything it does.

But alongside the launch, the design has also sparked conversation. Many people noticed similarities between the new logo and that of Guerrilla. The comparison is being made around the overall form, typography and structure of the identity.

This has brought up a bigger question, how distinct should a brand look, especially when it carries a long legacy?

The new logo leans into a minimal, typographic style. This direction is common today because it works well across digital platforms and scales easily.

However, that also means many brands start to look similar. When you reduce design to simple forms and clean typography, differentiation becomes harder. In this case, the resemblance shows how thin the line can be between being modern and being familiar.

For legacy brands, this becomes even more important. The design needs to evolve without losing what makes it recognisable.